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While wearing Curry 4, Stephen became the fastest player in NBA history to achieve 2,000 career three-pointers and helped the Golden State Warriors clinch the 2017 championship title during a highly anticipated rematch of the prior year’s playoffs. Under Armour is empowering and motivating athletes everywhere to harness that “Real Tough” mindset and level up to their goals this year by teaming up with three UA athletes who know a thing or two about pushing past their limits. What started as an underrated point guard only a few years into the league, and a challenger brand looking to shake up the sporting industry, has become an iconic partnership with disruption and innovation at its core. Now, the two have amplified their unique partnership even further, forging a long-term commitment to serve athletes and communities and drive mutual success for years to come. On Friday, October 13, Stephen, Curry Brand, and Under Armour will release the 11th iteration in his signature shoe portfolio, marking a monumental milestone that puts Stephen and Under Armour in an elite class of signature shoe lines alongside other basketball greats. Leveraging a futuristic design that celebrates the Future of Curry and his everlasting impact on basketball culture, the Curry 11 boasts a bold and disruptive flair, with the technology needed to fuel hoopers’ performance on the court.
Expertise Across Fields
Under Armour updated this article on July 5, 2022 to reflect an update to the company’s return to office plans. After close monitoring of the latest COVID-19 developments, Under Armour shared plans for the return to campus for all U.S. and Canada corporate teammates, to July 5, 2022, in order to continue to protect the health and safety of teammates and their families. Once UA’s corporate offices in the U.S. and Canada reopen, all corporate teammates will be required to be fully vaccinated and have their status verified by the company in order to come to campus or partake in company-sponsored travel.
Under Armour Publishes FY2023 Sustainability & Impact Report
This epic showdown not only symbolizes the fierce rivalry between two of the nation's most esteemed military academies but also serves as a poignant reminder of the camaraderie and shared commitment of these future leaders in uniform. Under Armour, renowned for its innovation in athletic apparel, will once again partner with the Navy football team to outfit the Midshipmen. Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.
Stephen Curry Breaks Ray Allen’s All-Time 3-Point Record
That’s why Under Armour recently launched The Workout, an immersive athlete development experience aimed at providing young, elite athletes with the guidance and tools they need to be successful today and at the next level of play. In July, eight of the best high school athletes from a variety of sports traveled to Under Armour’s Human Performance Center in Portland, Oregon, for four days full of instruction and activities on everything from training and recovery to personal branding. The athletes walked away from The Workout with new resources and relationships that will help set them up for their athletic careers. Meet The Workout’s 2021 participants below, and catch the athletes’ full experience with Under Armour in an ESPNU special airing Wednesday, September 1, at 8 p.m. From trusting yourself to go the extra mile to trusting your teammates to step in when you need support, trust unites us and helps us Strive for More.
Curry Brand Takes Court Revitalization Efforts to Stephen’s Alma Mater
Following years of research in its innovation lab, earlier this year Under Armour announced a breakthrough fiber-shed test method to help address the invisible, but daunting sustainability threat microfibers and microplastics pose to society and the planet. Now, the brand has teamed up with James Heal, a leading precision testing solutions supplier, to bring its award-winning test method to life. As the brand’s newest running footwear franchise, the UA Infinite Collection is all about delivering key footwear models that support long run days as well as everyday miles. Designed as the ultimate endurance Collection, the experience is boundless, effortless and limitless on the run. From the super plush feel of UA Infinite Elite to the balanced spring and support of UA Infinite Pro, these shoes were built to help you go the distance with ease and efficiency. The overarching goal of the Infinite Elite and Infinite Pro is to make the last mile feel better than the first.
Under Armour's Protect This House is Back from Tool's Wes Walker LBBOnline - Little Black Book
Under Armour's Protect This House is Back from Tool's Wes Walker LBBOnline.
Posted: Wed, 22 Mar 2023 07:00:00 GMT [source]
Under Armour Athletes Crank Up the Heat for the 2021-2022 NBA Playoffs
But the action was in full swing on Oct. 9, with the National Basketball Players Association having spearheaded a makeover of the court while funding new programming at a nearby community center. The unveiling included a ribbon-cutting ceremony, clinics, games and more. To complement the renovation, Curry Brand will invest in long-term initiatives to support youth athletes in the neighborhood and throughout New York City. Last week, Under Armour, DICK’S Sporting Goods, and members of a youth baseball organization delivered a special surprise to Bryce Harper, the Philadelphia Phillies superstar who was recently named the 2021 National League MVP—the second MVP award of his storied career. To lift spirits, Harper met 12 of the team’s players at a local DICK’S Sporting Goods, where they were treated to a shopping spree courtesy of Under Armour and DICK’S Sporting Goods.
Curry Brand + TUFF CROWD Join Forces
The store is more than twice the size of the company’s Brand House at Harbor East in Baltimore, where Under Armour is headquartered, and offers the most comprehensive selection of men’s, women’s and children’s apparel, accessories and footwear in the country. Under Armour also operates stores in Annapolis and Bethesda, Md., and at Tysons Corner in McLean, Va. Under Armour has announced the launch of its latest golf footwear range, headlined by the winner of the highly coveted and recently announced ‘Best Spiked Golf Shoe’ award from Mygolfspy.com, the HOVR Drive (SRP £140). Under Armour prioritizes the health and safety of our consumers and will always strive to do right by them. While we maintain that the Under Armour SPORTSMASK is safe, we are constantly innovating and updating our products and will provide updates as needed.
Located in UA Brand House City Concept’s footwear zone, the 3D Foot Scanner experience offers an in-store assessment tool that measures our athlete’s feet. A 3D model of both feet is generated with measurements on length, arch, in-step, and width. Within 5 seconds of stepping into the scanner, a 3D model of the athlete’s feet, along with their measurements, are populated and used by the teammate to help recommend footwear based on the athlete’s scan report. The growth of Under Armour’s footwear business has informed the brand’s decision to prioritize footwear in-store. UA Brand House City Concept’s new store layout and wall configuration pulls the athlete’s attention from the front of the store, making the footwear wall visible upon entry.
Jordan Spieth Secures His Latest PGA Tour Win by Tapping His Mental Strength
LGBTQ+ voices and experiences were at the center of planning, message development and throughout the creation of the final product. UNIFIED leadership asked its fellow teammates, “If you were making a Pride sign, what would you put on it? ” which led to an array of positive, inspiring messaging – with teammates’ words and work directly in the collection.
The barriers that exist between members of law enforcement and young people, particularly those of color, are all too common. Breaking down these barriers takes real work to put an end to the cycle of mistrust and racial bias. RISE is committed to positively impacting community-police relations nationwide. The national nonprofit educates and empowers the sports community to eliminate racial discrimination, champion social justice, and improve race relations.

Given the growing overlap between fitness and gaming, including the transferrable skills between the two, Under Armour has made it a priority to examine the needs of today’s modern athlete. One way it will do so is through its new partnership with professional gamer and fitness enthusiast Nick “NickMercs” Kolcheff. Since beginning gaming in the late 2000s, Nick has garnered an audience of millions of loyal fans who not only watch him play video games on live stream, but follow his fitness and lifestyle recommendations as well. The New Year is here and for many that means a time of reflection, sense of renewal, and opportunity to re-set personal goals for the next 12 months.
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